Sunday, June 2, 2013

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Friday, November 2, 2012

Google Launches New Page Layout Update (Yes, ANOTHER Update)

Google is on a roll with these updates. I think webmasters are starting to understand what Google’s Matt Cutts meant when he said a while back that updates would start getting “jarring and jolting”. It seems, that rather than one major update, we’re getting a bunch of updates in a short amount of time. This past Friday, Google launched its latest Penguin refresh. A week before that, it was the EMD update and a new Panda update.


Tuesday, Cutts tweeted about a Page Layout update:

The Page Layout update was first announced early this year, months before we ever saw the first Penguin update. It’s sometimes referred to as the “above the fold” update. It was designed to target pages that lack content above the fold. At the time, Cutts wrote in a blog post:
As we’ve mentioned previously, we’ve heard complaints from users that if they click on a result and it’s difficult to find the actual content, they aren’t happy with the experience. Rather than scrolling down the page past a slew of ads, users want to see content right away. So sites that don’t have much content “above-the-fold” can be affected by this change. If you click on a website and the part of the website you see first either doesn’t have a lot of visible content above-the-fold or dedicates a large fraction of the site’s initial screen real estate to ads, that’s not a very good user experience. Such sites may not rank as highly going forward.
We understand that placing ads above-the-fold is quite common for many websites; these ads often perform well and help publishers monetize online content. This algorithmic change does not affect sites who place ads above-the-fold to a normal degree, but affects sites that go much further to load the top of the page with ads to an excessive degree or that make it hard to find the actual original content on the page. This new algorithmic improvement tends to impact sites where there is only a small amount of visible content above-the-fold or relevant content is persistently pushed down by large blocks of ads.
It looks like Christmas has come early for webmasters this year. Although, on that note, this could be a sign that Google is getting all of this stuff out of the way before the holiday season, so they don’t mess too much with your rankings during this crucial time of year for ecommerce. They’ve shown in the past that they’ve learned from the infamous Florida update.

Panda Update 3.92 Rolling Out (Or Is It Panda 20 Time?)


Google’s announced that another Panda Update is being unleashed on its results, one that it says will impact 0.7% of queries. We’re calling it Panda 3.92, through we’re wondering if it’s time to declare Panda 4.0 upon us.
Here’s the official news from Google:
Panda refresh is rolling out—expect some flux over the next few days. Fewer than 0.7% of queries noticeably affected: http://goo.gl/woSU3
The link leads to Google’s official announcement of the first Panda Update back in 2011.



We’ve had a string of updates since then, as follows, along with the percentage of queries Google said would be impacted:
  1. Panda Update 1.0, Feb. 24, 2011 (11.8% of queries; announced; English in US only)
  2. Panda Update 2.0, April 11, 2011 (2% of queries; announced; rolled out in English internationally)
  3. Panda Update 2.1, May 10, 2011 (no change given; confirmed, not announced)
  4. Panda Update 2.2, June 16, 2011 (no change given; confirmed, not announced)
  5. Panda Update 2.3, July 23, 2011 (no change given; confirmed, not announced)
  6. Panda Update 2.4, Aug. 12, 2011 (6-9% of queries in many non-English languages; announced)
  7. Panda Update 2.5, Sept. 28, 2011 (no change given; confirmed, not announced)
  8. Panda Update 3.0, Oct. 19, 2011 (about 2% of queries; belatedly confirmed)
  9. Panda Update 3.1, Nov. 18, 2011:  (less than 1% of queries; announced)
  10. Panda Update 3.2, Jan. 18, 2012 (no change given; confirmed, not announced)
  11. Panda Update 3.3, Feb. 27, 2012 (no change given; announced)
  12. Panda Update 3.4, March 23, 2012 (about 1.6% of queries impacted; announced)
  13. Panda Update 3.5, April 19, 2012 (no change given; belatedly revealed)
  14. Panda Update 3.6, April 27, 2012: (no change given; confirmed; first update within days of another)
  15. Panda Update 3.7, June 9, 2012: (1% of queries; belatedly announced)
  16. Panda Update 3.8, June 25, 2012: (about 1% of queries; announced)
  17. Panda Update 3.9, July 24, 2012:(about 1% of queries; announced)
  18. Panda Update 3.91, Aug. 20, 2012: (about 1% of queries; belatedly announced)
  19. Panda Update 3.92, Sept. 18, 2012: (less than 0.7% of queries; announced)

Numbering Panda: From Panda 1 to Panda 2

Google doesn’t always announce these updates. Sometimes, we get reports of ranking changes being noticed, and then after the fact, we get a Google confirmation. Sometimes Google does announce them, either the day the go live (as is the case today) or shortly after the fact)
When Google announces or confirms and update, sometimes it explains how much of an impact it is expected to have on the search results. The very first Panda Update was huge, estimated by Google to have an impact on 11.8 percent of all queries done on Google in the US. In contrast, today’s announced update is said to have an impact on less than 1% of queries globally.
Google doesn’t number these updates. We began doing that when the second Panda Update happened. Since it was the second, we called it Panda 2.0. At times, people from Google have occasionally used our numbers, as have others (notably on SEOmoz’s excellent chart of Google algorithm changes).

From Panda 2 To Panda 3

When the third Panda release happened, we were ready to call it Panda 3.0. But Google itself said that this wouldn’t be right, that it was a minor update that wasn’t worthy of a full increase in number. That’s why we dubbed it Panda 2.1.
Following updates were all minor, so we carried along with the “point” naming, in other words, Panda 2.2, Panda 2.3 and so on.
In hindsight, we probably should have dubbed Panda 2.4 to be Panda 3.0, because it was such a major change in that Panda rolled out beyond the English language (except for Chinese, Japanese and Korean languages). Still, perhaps we’re to be forgiven given what happened when we finally did get to Panda 3.0.
You see, Panda 2.5 came and went, yet another minor update. Then we had a warning of “Panda Flux” get issued, which made it sound like the schedule of Panda Updates happening every few weeks was changing to an ongoing update.
Instead, Google belatedly said that one of the updates we numbered as minor should have been tagged as major (and thus warranting a 3.0 figure). We did the best we could to figure out which one that was, which is why the October 19 update became Panda 3.0.

Getting To Panda 4.0

When do we finally get Panda 4.0? I suppose it’s whenever we want to declare it. Potentially, it happened in March. I say that because March is the last time Google said the impact on queries would be above 1%.
In hindsight, this seems an obvious metric to use, how big an update is as given by Google. But as I’ve explained, Google doesn’t always give that estimate. In fact, with Panda Update 3.5, no one even knew that a Panda Update had happened. Because it came around the time of the Penguin Update, all the ranking changes that normally signal an Panda Update were masked by Penguin Update changes. Only Google itself commenting that a Panda Update had also happened alerted everyone.
As the updates kept coming, we hit something unexpected. We were running out of point numbers. That’s why we ended up with Panda 3.91 last month and Panda 3.92 today.

Panda 20, Anyone?

We could go back and say that Panda Update 3.4 is being renamed to Panda 4.0, which would bring today to Panda 3.7. But there’s no guarantee we’ll have another major-enough Panda Update to get us away from having a Panda 3.98 or Panda 3.933 or … well, you get the point.
I’m against going back and renaming things, because people get used to a name, so changing adds to confusion, rather than clarifies it. Instead, I’d be curious to hear comments from others on how you’d like to see Panda naming (or numbering) go forward.
One thought is to lose the entire point system that started with Panda 2.1. If we’d ignored Google’s advice and just made Panda 2.1 into Panda 3, regardless of how “major” it was, we’d be at Panda 19 right now.
That leads me to think the next Panda update should be called Panda 20, regardless of how big it is, then going forward we simple increase the number by one.
There’s no doubt we’re going to keep having them. Google said to expect Panda Updates on a roughly monthly basis. So Panda 20? Stay tuned for October.

Google Panda Update 20 Released, 2.4% Of English Queries Impacted

Google has confirmed with us that on Thursday, September 27th, they released a Panda algorithm update – this would be the 20th Panda update and thus we are naming it Panda 20. This is a fairly major Panda update that impacts 2.4% of English search queries and is still rolling out.
Late Friday afternoon, Google announced a exact match domain update that removed the chances of a low-quality exact match domain from ranking well in Google. But over the weekend, many non-exact match domain site owners noticed their rankings dropped as well. What was it?
Google confirmed that they pushed out a new Panda algorithm update that isn’t just a data refresh but an algorithm update. Google told us this “affects about 2.4% of English queries to a degree that a regular user might notice.”
There is more to come with this update, where Google promises to roll out more to this Panda algorithm update over the next 3-4 days. Here is the comment Google’s Matt Cutts sent us after asking about this update:
Google began rolling out a new update of Panda on Thursday, 9/27. This is actually a Panda algorithm update, not just a data update. A lot of the most-visible differences went live Thursday 9/27, but the full rollout is baking into our index and that process will continue for another 3-4 days or so. This update affects about 2.4% of English queries to a degree that a regular user might notice, with a smaller impact in other languages (0.5% in French and Spanish, for example).
The confusing part is that there are many sites affected by either this Panda update or the EMD update and it is hard to know which update you were hurt by. For more on this concern, see The Return of the Google Dance.

Panda Update History

We’ve had a string of updates since then, as follows, along with the percentage of queries Google said would be impacted:
  1. Panda Update 1, Feb. 24, 2011 (11.8% of queries; announced; English in US only)
  2. Panda Update 2, April 11, 2011 (2% of queries; announced; rolled out in English internationally)
  3. Panda Update 3, May 10, 2011 (no change given; confirmed, not announced)
  4. Panda Update 4, June 16, 2011 (no change given; confirmed, not announced)
  5. Panda Update 5, July 23, 2011 (no change given; confirmed, not announced)
  6. Panda Update 6, Aug. 12, 2011 (6-9% of queries in many non-English languages; announced)
  7. Panda Update 7, Sept. 28, 2011 (no change given; confirmed, not announced)
  8. Panda Update 8, Oct. 19, 2011 (about 2% of queries; belatedly confirmed)
  9. Panda Update 9, Nov. 18, 2011: (less than 1% of queries; announced)
  10. Panda Update 10, Jan. 18, 2012 (no change given; confirmed, not announced)
  11. Panda Update 11, Feb. 27, 2012 (no change given; announced)
  12. Panda Update 12, March 23, 2012 (about 1.6% of queries impacted; announced)
  13. Panda Update 13, April 19, 2012 (no change given; belatedly revealed)
  14. Panda Update 14, April 27, 2012: (no change given; confirmed; first update within days of another)
  15. Panda Update 15, June 9, 2012: (1% of queries; belatedly announced)
  16. Panda Update 16, June 25, 2012: (about 1% of queries; announced)
  17. Panda Update 17, July 24, 2012:(about 1% of queries; announced)
  18. Panda Update 18, Aug. 20, 2012: (about 1% of queries; belatedly announced)
  19. Panda Update 19, Sept. 18, 2012: (less than 0.7% of queries; announced)
  20. Panda Update 20 , Sep. 27, 2012 (2.4% English queries, impacted, belatedly announced
Previously we used numbers like “Panda 2.2″ or “Panda 3.92,” but this was proving too confusing. That’s why we’ve shifted to a sequential numbering format.
For more on EMD, see also our follow-up story, The EMD Update: Like Panda & Penguin, Expect Further Refreshes To Come.

Google: By The Way, A Panda Update Is Rolling Out Alongside The EMD Update

Last Friday, Google announced the EMD update. It was billed as a small and minor update, but the effects seemed to be fairly large, with many webmasters claiming to have been hit. Google’s Matt Cutts made it a point to say that the algorithm change was unrelated to both Panda and Penguin.
He then said it was not the only update that was rolling out during that timeframe, noting that Google makes changes every day (over 500 a year). He didn’t happen to mention that there was a new Panda update, however. Finally, he has dropped the news that there was indeed a Panda update going on at the same time as the EMD update (and it’s still rolling out).
Were you impacted by one of these updates? Are you able to discern which one it was? Let us know in the comments.
Search Engine Land reports that Google released a Panda algorithm update (not a data refresh, but an actual update) on Thursday, and that it impacts 2.4% of English search queries (and is still rolling out). That’s significantly larger than the 0.6% of English-US queries Cutts said the EMD update affected. So, it seems that the majority of those claiming to be hit by the EMD update were likely hit by Panda (which would explain those claiming to be hit, that didn’t have exact match domains).
Here’s the exact statement from Cutts that the publication is sharing: “Google began rolling out a new update of Panda on Thursday, 9/27. This is actually a Panda algorithm update, not just a data update. A lot of the most-visible differences went live Thursday 9/27, but the full rollout is baking into our index and that process will continue for another 3-4 days or so. This update affects about 2.4% of English queries to a degree that a regular user might notice, with a smaller impact in other languages (0.5% in French and Spanish, for example).”
Couldn’t he have just said that in the first place? Google had to know the confusion this would cause. Since the original Panda update, Google has made more of an effort to be transparent about algorithm changes, and it certainly has been. It seems, however, like delayed transparency is becoming the trend recently.
For months, Google was releasing monthly lists of updates that had been made the prior month. The last time, they left people waiting before finally posting a giant list for two months’ worth of changes. It seems that Google is doing this again, as we have yet to see lists for August or September (assuming Google is about to release these lists).
Either way, it appears the Panda continues to wreak havoc on webmasters. Wait until they get a load of the next Penguin.
For those sites that were hit, obviously if there is not an exact match domain involved, that makes the problem a little easier to figure out, at least in terms of which update the site was actually hit by. It seems unlikely that the EMD update would have done much to impact you if your site does not use an EMD. Which leaves Panda (and of course, any other updates that Google hasn’t told us about – they do make changes every day, and often more than one in a day).
While Cutts said that the EMD update is unrelated to Panda, that is not necessarily the case, depending on how you view the comment. Algorithmically speaking, I presume Cutts means the two have nothing to do with each other. However, in concept, the two are very similar in that they go after low quality. So, doesn’t it stand to reason that if you improve the quality of your content, you could actually recover from either update? That is assuming that the EMD update is one that can be recovered from. Let’s put it this way: if it’s possible to recover from the EMD update (which most likely it probably is), improving the quality of your site and content should be the main objective.
This just happens to be the same objective for recovering from Panda. Of course quality is subjective, and Google has it’s own view of what this entails. Luckily for webmasters Google has essentially laid out exactly what it is looking for from content, specifically with regards to the Panda update.
Googe has pretty much given webmaster the rules of the road to Panda recovery, even if they’re not official rules. You’ve probably seen the list before, but if you were never hit by the Panda update until now, maybe you haven’t. Either way, here are the questions Google listed last year as “questions that one could use to assess the quality of a page or an article:
  • Would you trust the information presented in this article?
  • Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
  • Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
  • Would you be comfortable giving your credit card information to this site?
  • Does this article have spelling, stylistic, or factual errors?
  • Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
  • Does the article provide original content or information, original reporting, original research, or original analysis?
  • Does the page provide substantial value when compared to other pages in search results?
  • How much quality control is done on content?
  • Does the article describe both sides of a story?
  • Is the site a recognized authority on its topic?
  • Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
  • Was the article edited well, or does it appear sloppy or hastily produced?
  • For a health related query, would you trust information from this site?
  • Would you recognize this site as an authoritative source when mentioned by name?
  • Does this article provide a complete or comprehensive description of the topic?
  • Does this article contain insightful analysis or interesting information that is beyond obvious?
  • Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
  • Does this article have an excessive amount of ads that distract from or interfere with the main content?
  • Would you expect to see this article in a printed magazine, encyclopedia or book?
  • Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
  • Are the pages produced with great care and attention to detail vs. less attention to detail?
  • Would users complain when they see pages from this site?
Of course, Google uses over 200 signals in all, but that should get you started on thinking about your site’s content.
And with regards to the EMD update, remember, Google is targeting “low quality” EMDs. Not simply EMDs in general.
We’ve provided tons of coverage of the Panda update since Google first launched it. To learn more about it, feel free to peruse the Panda section of WebProNews.

Monday, September 24, 2012

Internet Marketing Company - selecting Ideal SEO consultants for Your Business

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